Lisbon/London/Hamburg, 17 March 2026 - Bauer Media Group today announced a significant investment in its European Audio digital technology infrastructure with the creation of a new Digital Services Technology Support Team based in Portugal. 

The team will strengthen Bauer Media’s ability to deliver reliable, high-quality digital services and will support the company’s growth strategy to consolidate and scale its audio platforms across Europe. 

This announcement follows the launch of Rayo, Bauer Media’s new online, on-demand audio brand for listeners and commercial partners, which recently debuted in Portugal on 19 January. The new team will help support the continued rollout and performance of Rayo and other digital audio products across Europe. 

The Portugal-based team will provide 24/7 first-line support, monitoring, alerting, and escalation for Bauer Media’s growing suite of digital products and platforms. By identifying and resolving issues quickly, the team will help maximise uptime, improve platform stability, and enhance the overall listener and user experience - with fewer disruptions, smoother streaming, and more reliable access to content wherever they listen. Advertisers will benefit from more consistent campaign delivery, better measurement continuity, and trusted delivery environments.  

The Portugal hub will work closely with Bauer Media teams in the UK, Ireland, the Nordics, and Central and Eastern Europe.  

“This new team represents an important step in strengthening our European digital operations,” said Salvador Ribeiro, CEO, Bauer Media Audio Portugal. “By investing in Portugal, we are building additional capability and making sure our listeners, customers, and partners enjoy the highest standard of service as our digital footprint continues to grow.” 

David Andrade, Chief Technology Officer, Bauer Media Audio says, “While the team’s initial focus is on digital platforms and products, this investment is designed to create longer-term benefits for Bauer Media Group’s broadcast services, as well as strengthening the resilience of the wider audio ecosystem that listeners and advertisers rely on every day and in every market”. 

Recruitment for the new organisation is now under way, starting with the appointment of a team head, followed by additional technical and support roles. The team will be based in Portugal and will serve Bauer Media Group operations across Europe, creating a scalable support model that underpins future digital growth. 

ENDS 

Press contacts: 
Tanya Flynn – Bauer Media Audio Central 
Tanya.flynn@bauermedia.co.uk 

Francisco Bruto da Costa – Bauer Media Audio Portugal 
francisco.costa@bauermedia.pt 
+351 935 348 829 

Marta Cerqueira – Corpcom  
marta.cerqueira@corpcom.pt 
+351 914 076 325 

About Bauer Media Group 
We are a media business focused on creating content that matters to millions of people across Europe. Our offer covers print and online publishing, audio broadcasting and entertainment, Out of Home advertising, and investments in other media related sectors. We are one of Europe’s largest Publishers, with almost 500 million copies sold each year. From women’s and celebrities’ magazines and TV listings to food and special interest, we own some of Europe’s most popular digital and print publishing brands. Our Audio business operates more than 150 radio and podcast brands, reaching over 61 million listeners every week. Bauer Media Outdoor is one of Europe’s leading Out of Home advertising businesses, with more than 100,000 advertising panels. Family-owned in the 5th generation, Bauer Media focuses on the long-term with a consumer first mindset. Our workforce of over 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives. For more information go to www.bauermedia.com or www.bauermedia.pt .