Bauer Media Audio
Making our listeners' world sound better
The leading commercial radio broadcaster in Europe
Bauer Media Audio is Europe’s leading commercial radio operator, with a fast-growing digital audio and podcast portfolio at its heart. We reach more than 61 million listeners every week through over 150 trusted brands across nine countries, spanning live radio, on-demand audio and podcasting. Our podcast business operates at real scale, with more than 350 owned-and-operated podcasts and over 500 titles, reaching millions of listeners across Europe alongside our broadcast and digital audio brands.
Our portfolio includes some of Europe’s most distinctive and much-loved radio stations and podcast brands - from Mix Megapol (Sweden), Radio Norge (Norway), RMF (Poland), Radio Expres (Slovakia) and the Hits Radio Brand Network (UK), to leading podcasts such as Mørkeland (Denmark), Superscoreboard (UK) and O Homem que Mordeu o Cão (Portugal).
At the centre of our listener experience is Rayo - our unified digital audio platform, bringing Bauer Media Audio’s live radio, on-demand content and podcasts together in one place and making it easier than ever for audiences to discover and enjoy our brands. Our commercial and innovation engine, audioXi, connects advertisers with Bauer Media Audio’s audiences through market-leading data, technology and creativity - unlocking the full value of audio across broadcast, digital and podcasting.
As passionate experts in the power of sound, our mission is to enrich everyday life by making our listeners’ world sound better - through outstanding content, products and services that also create meaningful commercial value for our partners and advertisers.
Building on our strong foundations in broadcast radio, we continue to innovate across digital audio and podcasting. From premium on-demand content to new listening experiences, we offer advertisers scale, creativity and precision through our platforms, data capabilities and partnerships.
Some of our best known brands
"I’m focused on leading Bauer Media Audio into its next chapter – driving innovation, optimising digital capabilities, and fostering growth and success across all of our markets."
Facts and Figures
- Bauer Media Audio operates over 150 brands
- Nine countries spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal
- Market leader in seven of our nine countries
Explore our audio business
Passionate about entertaining
Bauer Media Audio Denmark is the largest local commercial radio broadcaster. We entertain over two million listeners daily with our award-winning radio brands and content. We are also the largest commercial podcast operator in Denmark with more than 200,000 unique podcast listeners every month.
Facts and Figures
- 52% commercial listening share (2.2 million listeners each week)
- operating five of the largest commercial radio stations in Denmark
- 560,000 unique monthly digital users
"We are seen as one of the most credible media platforms. Our listeners and advertisers trust our offering and believe in radio’s stability. We are proud to consistently deliver on our clients' objectives and continue to be the largest media in terms of reach in the country."
Some of our best known brands
Contact
Bauer Media Group Denmark
www.bauermedia.dk
Mileparken 20A
2740 Skovlunde
Phone: +45 33 11 90 00
Email: reception@bauermedia.dk
Reaching over half of all Finns
Bauer Media Audio Finland is the country’s commercial radio market leader with a team of 150 audio and media experts. We have nine national and five regional radio brands in Finland available as well as the digital listening service RadioPlay. Each week, over three million listeners tune in to our airwaves.
Facts and Figures
- 44% share of Finland´s commercial radio listening
- 70+ podcasts and 11 websites
- Reaching over 60% of the total population
"Radio has a low carbon footprint but as a business we consistently work towards a score of zero. We're proud to be pioneers of sustainable audio, achieving the WWF Green Office certification with our solar-powered offices and offering the most ecologically-friendly medium to our listeners."
Some of our best known brands
Contact
Bauer Media Group Finland
www.bauermedia.fi
Kaapelitehdas
Tallberginkatu 1 C
00180 Helsinki
Phone: +358 20 747 4000
Email: sami.tenkanen@bauermedia.fi
The country’s largest commercial radio group
Bauer Media Audio Ireland is the country’s largest commercial radio group with five radio stations including the national stations Today FM and Newstalk, two SPIN youth stations, Red FM in Cork and 98FM in Dublin. We also operate Ireland’s leading digital sports brand OTB Sports, the aggregated listening platform GoLoud for podcasts, radio and music and audioXi, Ireland’s largest digital audio advertising exchange.
FACTS AND FIGURES
- No.1 commercial radio group in Ireland
- 1.98 million listeners each week
- Market share leader for 25–54-year-olds
“Through the leading radio and digital audio brands in Ireland, we deliver award-winning quality content hosted by stand-out personalities. We provide ground-breaking products and offerings for both consumers and advertisers and constantly innovate, responding to market trends and consumer demand.”
Some of our best known brands
Contact
Bauer Media Audio Ireland
www.bauermedia.ie
Marconi House
Digges Lane
Dublin 2
D02 TD60
Ireland
Phone: + 353 1 804 9000
Email : info@bauermedia.ie
Digital Radio and Podcast Experts
Bauer Media Audio Norway holds over a third of the commercial market share, with nine national radio stations. All channels are available nationally on DAB, via our apps and online. We have seen rapid growth of our podcast platform, Podplay, which hosts both Bauer Media and other third-party podcasts. We reach more than 2 million listeners weekly through radio and podcasts.
Facts and Figures
- 9 national radio stations on DAB+/Internet
- 2 million weekly listeners
- Over 33% share of commercial radio listening
"We create strong cultural links with our audience. Digital innovation helps grow audio consumption and gives advertisers more commercial alternatives for building their brands through the power of sound. We are proud to be among the pioneers building a new commercial audio platform in Norway."
Some of our best known brands
Contact
Bauer Media Group Norway
www.bauermedia.no
Jernbanetorget 4A
0154 Oslo
Phone: +47 22 02 32 00
Email: post@bauermedia.no
More than 30 years of on air experience
The RMF Group is a leader within the Polish radio market with a strong presence across news and many popular music genres. The nationwide broadcaster RMF FM is complemented by the youth radio station RMF MAXX and the national cultural radio RMF Classic. In 2007, the Group launched the platform RMFon.pl, offering its listeners more than 100 formatted music channels. In addition, the information portal RMF24.pl is one of the most popular news web services in Poland. The online news and music radio RMF24 was launched in 2021, with news bulletins, interviews with guests, expert analysis, reports and commentary throughout the day. The RMF Group employs over 100 journalists and reporters and has correspondents in the major capitals in the world.
Facts and Figures
- Founded in 1990 as the first nationwide commercial radio station in Poland
- Four FM radio brands and more than 100 online radio stations
- 19.1 million people reached weekly
- over 35% share of the Polish radio market
"We're host to the most trusted media brands, and largest digital audio advertising network in Poland. As home to audio experts in tune with the constant development of the media environment and our customers needs, we're continuing to evolve to provide relevant content and new experiences."
Our Radio brands in Poland
Contact
Grupa RMF sp. z o.o. sp.k.
www.gruparmf.pl
ul. Fabryczna 5a, 00-446
Warsaw
Phone: +48 222 031 031
Email: reklama@gruparmf.pl
Home of Portugal´s biggest radio brands
Bauer Media Audio Portugal is Portugal’s leading commercial radio broadcaster. Home to some of the country’s biggest brands such as Radio Comercial, M80 Radio, Cidade FM, batida FM and Smooth FM, Bauer Media Audio Portugal broadcasts to an audience of nearly three million listeners every day across its portfolio of national, local and digital radio and audio brands.
Facts and Figures
- Largest radio group in Portugal
- Home to 3 of the top 5 most listened to radio stations in Portugal
- 5 stations (Radio Comercial, M80, Cidade FM, Smooth FM, batida FM)
- Strong digital portfolio of over 30 digital radio stations and more than 60 podcasts
“Bauer Media Audio Portugal is home to the country’s most popular audio brands, and the best talent the industry has to offer. As leaders in the market, we maintain a deep and meaningful relationship with our audiences, and will continue to create value for both them and our commercial partners.”
Some of our best known brands
Contact
BMHAUDIO PORTUGAL HOLDINGS, UNIPESSOAL LDA. & Comandita
https://bauermedia.pt/
Rua Sampaio e Pina, nº24
1099-044 Lisboa
Phone: +351 213 821 500
Email: infomkt@bauermedia.pt
A trusted broadcaster
Bauer Media Audio Slovakia is home to the country’s most successful commercial radio brands: Radio Expres, Europa 2, Rádio Rock and Rádio Melody. Established in 2000, we are leaders in digital audio innovation as the first Slovak radio station to introduce programmatic sales and some of the country's most popular podcast series. Bauer Media Slovakia is also home to Podmaz.sk - the biggest podcast platform in Slovakia.
Facts and Figures
- Commercial audio market leader since 2005
- 2.4 million weekly listeners
- 1.2 million daily listeners
- 58% market share of Slovakian commercial radio listening
"Bauer Media Audio Slovakia is a pioneer in the innovation of the audio industry. Our leading radio brands play a key role in building a business environment that enriches the daily lives of our listeners and delivers value for commercial partners."
Our radio brands in Slovakia
Contact
Bauer Media Group Slovakia
www.bauermedia.sk
Vrútcká 48
821 04 Bratislava
Phone: +421 2 59 30 89 00
Email: reklama@bauermedia.sk
Creating a sense of belonging
Bauer Media Audio Sweden is home to a multitude of audio brands across radio, podcasts and other digital platforms, reaching over five million Swedes every week. These include leading stations like Mix Megapol, Svensk Pop or Rockklassiker as well as podcasts such as Framgångspodden or Svenska Mordhistorier. We are specialists in audio marketing, targeting wide audiences with messaging that helps to improve everyday life.
Facts and figures
- 4.5 million listeners every week (2 million daily)
- 650,000 weekly podcast listeners
- 140 employees
- over 60% market share
"Bauer Media is a pioneer in radio, audio and podcasts. Our footprint in Sweden is well-known and we keep shaping the audio landscape with world class entertaining formats on-air, online and on-demand."
Some of our best known brands
Contact
Bauer Media Group Sweden
www.bauermedia.se
Gjörwellsgatan 30
112 60 Stockholm
Phone: +46 08 450 33 00
Email: annonsera@bauermedia.se
Home of best-loved commercial radio stations
Bauer Media Audio UK is home to some of the country’s best-loved commercial radio stations, including national networks; Greatest Hits Radio, Hits Radio Network, KISS, Magic Radio and Absolute Radio, , alongside local stations such as Clyde 1 and Forth 1 in Scotland and Downtown Radio and Cool FM in Northern Ireland. We reach 23.5 million consumers every week. and are long term investors in digital audio product innovation and digital distribution of world-class audio content. We offer scale and a trusted environment for commercial partners alongside award-winning output for our distinctive audiences.
Facts and Figures
- 100+ commercial radio stations with 22.5 million listeners (Q4 RAJAR 2025)
- 8 national radio brands, from broad appeal stations to specialist
- 19.3% share of UK commercial radio listening
- Home to four of the top Five digital commercial stations, #1 KISSTORY, #2 Absolute Radio, #4 Absolute 80s and #5 KISS
"The last ten years has seen tech innovation across content, distribution and advertising delivery – against a backdrop of commercial radio being hailed as the fastest growing advertising medium and the strongest advertising media for brand-building in the UK."
Some of our best known brands
Contact
Bauer Media Group UK
www.bauermedia.co.uk
1 Golden Square
London
W1F 9DJ
Phone: +44 207 432 3317
Email: cat.martin@bauermedia.co.uk