Our Purpose, Mission and Values

Bauer Media Group is on a transformation journey, and much work has been done on articulating out the role we want to play, as a company, in this fast-changing world: who we are, what impact we want to have, and what we stand for.

Our Purpose and our Mission are our reasons for being in business. They are the reasons why our consumers buy our products and services and why we come to work every day. They are at the heart of everything we do and what unites our businesses.​​​

Our Purpose

Our Purpose is to enrich everyday life. The lives of our readers, users, listeners and customers. We inspire with talented journalism. We inform so that people can access the information they need. We help businesses to find new customers. We know how to make people's life a little bit easier.

Our Mission

Our mission is to inform, entertain and inspire our customers making each day a little better and supporting them as they organise their lives and discover more.

We are publishing experts, audio pioneers and leaders in the online comparison industry. Using our industry-leading expertise in content, touchpoints and multimedia formats, and our deep understanding of our audiences, we cut through the noise to deliver products and services that meet the ever-changing needs of our consumers and customers and enrich their daily lives.

Our Values

Our Values are our set of beliefs that define our identity and culture. They are our guide for how we want to work together and treat each other. In short, they are the foundation for everything we do.