Collaboration will bring Bauer Media Audio brands to Amazon’s Fire TV Channels video service - unlocking incremental reach, new AV inventory and expanded advertiser opportunities
 

Hamburg/London, 9 June 2026 – Bauer Media today announces that Bauer Media Audio has become an official launch video content provider of Fire TV Channels.

Already live in the United States, the Fire TV Channels is set to roll out across the UK, Germany and Canada in the coming months. Through this agreement, Bauer Media Audio will be available to Fire TV users, representing a significant expansion of audience reach beyond its owned and operated platforms and enabling the company to engage audiences in new, high-growth connected TV environments. 

As part of the launch, Bauer Media Audio will introduce channels from several of its leading brands and podcasts, including in the UK: Hits Radio, KISS, Pete Wicks’ Man Made, Katherine Ryan’s What’s My Age Again, and Lost in Translation; and in Ireland: Off The Ball, Newstalk, Talking Bollox, Mark Mehigan's Weekly Roast, Stall It and Family Flowers Only. Fire TV customers will be able to seamlessly access Bauer Media Audio’s video and video podcast content without subscription barriers, unlocking new audience touchpoints. 

This initiative forms part of Bauer Media Audio’s broader strategy to expand its audiovisual footprint and evolve into a multi-platform content business. By extending distribution into connected TV, Bauer Media is strengthening cross-platform engagement, scaling its content beyond traditional audio channels, and building a more diversified and future-facing media ecosystem.

Tobias Nielsen, SVP of Digital, Bauer Media Audio, said: “Launching on Amazon Fire TV marks an important step in scaling our audiovisual distribution and unlocking new commercial opportunities across connected TV. By bringing our UK and Ireland brands to Fire TV’s curated channels platform, we’re expanding our reach beyond owned platforms and creating new high-value advertising opportunities.”

For more information please contact: 

Bauer Media Group - abbie.mcgurk@bauermedia.co.uk 

About Bauer Media Audio:
Bauer Media Audio is Europe’s leading digital commercial radio and audio operator, reaching over 63 million listeners every week across nine countries. We are constantly innovating to shape the future of audio – developing new formats, exploring emerging platforms, and using technology to create smarter, more personalised listening experiences. Through a trusted portfolio of premium radio brands, streaming platforms, podcasts, and social media, we connect audiences with content they love – and help advertisers reach them in meaningful, brand-safe environments. Our data-driven audio solutions drive action and build deeper relationships between brands and listeners.   

Bauer Media Audio is part of Bauer Media Group – a media business creating content that matters to millions of people across Europe, covering print and online publishing, audio broadcasting and entertainment, Out-of-Home advertising, and investments in other media related sectors. Family-owned in the 5th generation, Bauer Media focuses on the long-term with a consumer first mindset. Our workforce of over 12,000 shares a common purpose: to enrich people’s everyday lives.