Hamburg/London, 16 October 2026 – Bauer Media Group has signed an agreement to acquire eisbach.media GmbH, a specialist digital Out of Home (DOOH) provider in Germany, from Goldbach Group AG (TX Group). eisbach.media markets around 1,500 digital screens across Germany, including in shopping malls, on Digital City Light Posters, and at Uber Platz in Berlin.  

The acquisition marks Bauer Media Group's entry into the German Out of Home (OOH) market - one of the largest and most established OOH markets in Europe. It is a consistent continuation of the development of Outdoor as a third Line of Business alongside Publishing and Audio, following last year’s acquisition of Clear Channel Europe-North.  

Closing of the transaction is subject to regulatory approvals. Until completion, eisbach.media and Bauer Media Group continue to operate independently in the market. 

The financial details of the transaction remain confidential.

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Press contact: 
Imke Weiland, Group Communications - Imke.Weiland@bauermedia.com
Eva Dvorak, Bauer Media Outdoor - Eva.Dvorak@bauermediaoutdoor.com
Katrin Hienzsch, Bauer Media Germany - Katrin.Hienzsch@bauermedia.com
 

About Bauer Media Group 
We are a media business focused on creating content that matters to millions of people across Europe. Our offer covers print and online publishing, audio broadcasting and entertainment, Out of Home advertising, and investments in other media related sectors. We are one of Europe’s largest Publishers, with almost 500 million copies sold each year.  From women’s and celebrities’ magazines and TV listings to food and special interest, we own some of Europe’s most popular digital and print publishing brands. Our Audio business operates more than 150 radio and podcast brands, reaching over 63 million listeners every week. Bauer Media Outdoor is one of Europe’s leading Out of Home advertising businesses, with more than 100,000 advertising panels. Family-owned in the 5th generation, Bauer Media focuses on the long-term with a consumer first mindset. Our workforce of over 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.