Our Management

Bauer Media's management team comprises experienced leaders who determine the Group's strategy by focusing on enduring, long-term success.

Executive Board

Yvonne Bauer

Owner and CEO

Yvonne Bauer studied German Literature and started her career as a trainee at the Hoffmann and Campe publishing house. After holding various positions at Bauer Media Group, she followed in the footsteps of her father Heinz, assuming control of the company in 2010. As owner of Bauer Media Group she steers the domestic and international operations in fifth family generation.

Anna Sedgley

Chief Financial Officer

Anna Sedgley started her career in finance at PricewaterhouseCoopers. She first stepped into the media industry with a senior role at Britsh Sky Broadcasting, followed by several executive positions in finance and operations at Dow Jones, a News Corporation company. After taking on a senior finance and advisory role at artificial intelligence platform Afiniti, Anna joined Bauer as Chief Financial Officer in May 2021.

Paul Keenan

Chief Operating Officer

Paul Keenan's career spans journalism, publishing and broadcasting. He has led the transformation of Bauer Media Audio into Europe’s leading commercial radio broadcaster and within this role, led many industry-pioneering projects, including spearheading Bauer’s voice-activated technology in smart speakers and the development of connected digital audio advertising platforms across Europe. As COO of the entire Group, he is responsible for leading the transformation of the business and developing the strategic; people and culture; corporate development; technology; and communications agenda alongside talented expert teams.

Dr. Gerald Mai

Chief Legal Officer

Dr. Gerald Mai joined Bauer Media in 2006. As General Counsel, he successfully built up the legal department of the Business Unit Germany from scratch. Over the years, he has successfully represented the company in fundamental court decisions and helped shape the necessary changes in press wholesale. Since 2019, he has been a member of the Global Management Team as Group General Counsel. He established a global IP/trademark system and was responsible for numerous international M&A transactions. Since 2021, he has been a member of the Executive Board as Chief Legal Officer. He is responsible for Legal and Compliance to safeguard the transformation of the business together with his team of experts.

Business Area Management

Jan Wachtel

President Publishing

Jan Wachtel joined Bauer Media Group in January 2023 as President of Publishing.  A graduate in Economics and a Master of International Business, Jan has varied and extensive experience in media and publishing having held multiple senior leadership positions with organisations including BILD, Funke Mediengruppe, RTL Group and ADCELL. Jan is a passionate surfer and enjoys spending time with his family.

Morten Heuing

President Online Comparison Platforms

Morten Heuing started at Bauer Media as part of the Advisory Board for the SME Services Business Area in mid-2019. In April 2020 he took on the new responsibility as President for our OCP business. He brings more than 20 years of leadership experience in blue chip digital e-commerce and other technology-driven industries. He has deep expertise in building and scaling businesses, strategy development, and business transformation.

Miron Kłosiński


Miron Kłosiński studied Finance and Banking as well as Human Resources Management. He started his career as SEO Consultant in 2006 at Sunrise System, which became part of Bauer Media Group in 2013. Already an experienced SEO specialist, Miron then worked across all key areas of the Group's activities from business development, strategy creation and product implementation to training and development. He became SEO Group CEO in 2019.