Bauer Media's management team comprises experienced leaders who determine the Group's strategy by focusing on enduring, long-term success.

Executive Leadership Team

Yvonne Bauer

Owner and CEO

Yvonne Bauer studied German Literature and started her career as a trainee at the Hoffmann and Campe publishing house. After holding various positions at Bauer Media Group, she followed in the footsteps of her father Heinz, assuming control of the company in 2010. As owner of Bauer Media Group she steers the domestic and international operations in fifth family generation.

Paul Keenan

Group Chief Operating Officer

Paul Keenan's career spans journalism, publishing and broadcasting. He has led the transformation of Bauer Media Audio into Europe’s leading commercial radio broadcaster and within this role, led many industry-pioneering projects, including spearheading Bauer’s voice-activated technology in smart speakers and the development of connected digital audio advertising platforms across Europe.

Dr. Gerald Mai

Group Chief Legal Officer

Dr. Gerald Mai joined Bauer Media in 2006. As General Counsel, he successfully built up the legal department of the Business Unit Germany from scratch. Over the years, he has successfully represented the company in fundamental court decisions. He established a global IP/trademark system and was responsible for numerous international M&A transactions. Since 2021, he has been a member of the Executive Board as CLO. He is responsible for Legal and Compliance to safeguard the transformation of the business together with his team of experts.


Jan Wachtel

President Publishing

Jan Wachtel joined Bauer Media Group in January 2023 as President of Publishing.  A graduate in Economics and a Master of International Business, Jan has varied and extensive experience in media and publishing having held multiple senior leadership positions with organisations including BILD, Funke Mediengruppe, RTL Group and ADCELL. Jan is a passionate surfer and enjoys spending time with his family.


Vivian Mohr

President Audio

Vivian Mohr was appointed as President of Audio in September 2023. He first joined Bauer Media in February 2022 as CFO and COO of the OCP business. Vivian brings with him over 10 years’ of hands-on experience leading organisations through complex situations and driving transformational change. He has a proven track record of significantly improving operational and financial performance across a range of turnarounds, mergers, spin-offs and strategic growth exercises, including the integration of two of Switzerland’s largest radio chains and the landmark acquisition of the country’s largest private TV broadcaster.

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