Our Management

Bauer Media's management team comprises experienced leaders who determine the Group's strategy by focusing on enduring, long-term success.

Executive Board

Yvonne Bauer

Owner and CEO

Yvonne Bauer studied German Literature and started her career as a trainee at the Hoffmann and Campe publishing house. After holding various positions at Bauer Media Group, she followed in the footsteps of her father Heinz, assuming control of the company in 2010. As owner of Bauer Media Group she steers the domestic and international operations in fifth family generation.

Anna Sedgley

Chief Financial Officer

Anna Sedgley started her career in finance at PricewaterhouseCoopers. She first stepped into the media industry with a senior role at Britsh Sky Broadcasting, followed by several executive positions in finance and operations at Dow Jones, a News Corporation company. After taking on a senior finance and advisory role at artificial intelligence platform Afiniti, Anna joined Bauer as Chief Financial Officer in May 2021.

Paul Keenan

Chief Operating Officer

Paul Keenan's career spans journalism, publishing and broadcasting. He has led the transformation of Bauer Media Audio into Europe’s leading commercial radio broadcaster and within this role, led many industry-pioneering projects, including spearheading Bauer’s voice-activated technology in smart speakers and the development of connected digital audio advertising platforms across Europe. As COO of the entire Group, he is responsible for leading the transformation of the business and developing the strategic; people and culture; corporate development; technology; and communications agenda alongside talented expert teams.

Dr. Gerald Mai

Chief Legal Officer

Dr. Gerald Mai joined Bauer Media in 2006. As General Counsel, he successfully built up the legal department of the Business Unit Germany from scratch. Over the years, he has successfully represented the company in fundamental court decisions and helped shape the necessary changes in press wholesale. Since 2019, he has been a member of the Global Management Team as Group General Counsel. He established a global IP/trademark system and was responsible for numerous international M&A transactions. Since 2021, he has been a member of the Executive Board as Chief Legal Officer. He is responsible for Legal and Compliance to safeguard the transformation of the business together with his team of experts.

Business Area Management

Richard Dawkins

President Audio Business Area

Richard joined Bauer Media Group as Chief Operating Officer of Audio in May 2019. This role saw him focus on new opportunities for the business and maximise the performance of its operations through new launches, commercial opportunities and introducing new ways of working. As President of the Audio Business Area he leads a business with over 150 brands across eight countries in Europe, reaching over 57 million listeners weekly.

Morten Heuing

President Online Comparison Platforms Business Area

Morten Heuing started at Bauer Media as part of the Advisory Board for the SME Services Business Area in mid-2019. In April 2020 he took on the new responsibility as President for our OCP business. He brings more than 20 years of leadership experience in blue chip digital e-commerce and other technology-driven industries. He has deep expertise in building and scaling businesses, strategy development, and business transformation.