Our Management

Bauer Media's management team comprises experienced leaders who determine the Group's strategy by focusing on enduring, long-term success.

Executive Board

Yvonne Bauer

Owner and CEO
  • Hamburg

Yvonne Bauer studied German Literature and started her career as a trainee at the Hoffmann and Campe publishing house. After holding various positions at Bauer Media Group, she followed in the footsteps of her father Heinz, assuming control of the company in 2010. As owner of Bauer Media Group she steers the domestic and international operations in fifth family generation.

Anna Sedgley

Chief Financial Officer
  • London/Hamburg

Anna Sedgley started her career in finance at PricewaterhouseCoopers. She first stepped into the media industry with a senior role at Britsh Sky Broadcasting, followed by several executive positions in finance and operations at Dow Jones, a News Corporation company. After taking on a senior finance and advisory role at artificial intelligence platform Afiniti, Anna joined Bauer as Chief Financial Officer in May 2021.

Paul Keenan

Chief Operating Officer
  • London

Paul Keenan's career spans journalism, publishing and broadcasting. He joined the company in 2008. As President of the Audio Business Area, Paul has led many industry-pioneering projects, including spearheading Bauer Media Audio's voice-activated technology in smart speakers and the development of Instream, Bauer's connected digital audio advertising platform. As COO of the entire Group, he is responsible for leading the business across the company’s four business areas and creating transformational impact through the organisation.

Global Business Area Management

Rob Munro-Hall

President Business Area Publishing
  • London

Rob Munro-Hall started his career as a journalist working for national newspapers in the UK. He joined EMAP Publishing Limited as an editor. After the company was acquired by Bauer in 2007, he held several roles before stepping up to lead Bauer’s UK publishing business in 2015. In April 2020 he became President of Bauer’s global publishing activities.

Morten Heuing

President Online Comparison Platforms
  • Copenhagen

Morten Heuing started at Bauer Media as part of the Advisory Board for the SME Services Business Area in mid-2019. In April 2020 he took on the new responsibility as President for our OCP business. He brings more than 20 years of leadership experience in blue chip digital e-commerce and other technology-driven industries. He has deep expertise in building and scaling businesses, strategy development, and business transformation.

Natasha Zharinova

President Business Area SME Services
  • Amsterdam/Hamburg

Natasha Zharinova joined Bauer Media from OLX Group, a global classifieds business. With a strong background in working at the intersection of strategy, finance and technology, she sets strategic visions for marketplace businesses. Natasha holds a PhD in Politics from Princeton University and a Law Degree from St. Petersburg State University. She is President of our Business Area SME Services since June 2020.