Understanding audiences

We create content and provide services that matter most to millions of people around the world. We are guided by regular research and analysis of our markets and target groups, which allows us to understand our readers, users, listeners, and advertisers and know exactly how to engage, inform and entertain. As a family-owned business, Bauer can operate quickly, with short decision-making cycles and a single vision: growth for the future.

I’m dedicated to creating long term value for our customers and their communities. As a family-owned company our planning horizon spans decades rather than years and months.

Yvonne Bauer