Machester/Hamburg, 20 May 2026 – Bauer Media Audio has announced a major investment in a new in-house software development hub in Manchester, UK. The team will create innovative, business critical solutions to power its future platform and support all nine Bauer Media Audio markets.

Bringing critical software development in-house will give Bauer Media Audio greater control and flexibility. New platforms will streamline and standardise workflows for commercial and content teams, while enabling local market customisation and unlocking greater scalability, faster innovation and long-term value.

Manchester was chosen for its strong tech talent pool, proximity to existing Bauer Media Audio teams - including Rayo and cloud enablement - and recent investment in refurbished offices. This reinforces Manchester’s position as a key technology centre for Bauer Media Audio, alongside its other locations. While London remains an important base, expanding in Manchester broadens the company’s technology footprint and supports closer collaboration across its European markets. Recruitment for the new roles in underway.

“Our investment in Manchester is a pivotal step in how we build the future of Bauer Media Audio,” said Simon Myciunka, President, Bauer Media Audio & CEO, Bauer Media Audio, UK. “By bringing core software development in-house, we’re giving our teams across all nine markets smarter, more innovative and connected tools. Manchester’s tech talent and its proximity to our existing audio and cloud teams make it the ideal place to create a hub that will drive innovation, unlock efficiencies and support our long-term growth across Europe.”

“Our digital future depends on the platforms we build today,” said David Andrande, CTO, Bauer Media Audio. “By creating this new development hub in Manchester, we’re bringing critical digital capabilities in-house, from more intelligent automation to richer, real-time insight across broadcast and digital audio. This investment allows us to move faster, iterate based on data and user feedback, and deliver a more seamless, scalable experience for listeners, clients and teams in every one of our markets.”

The investment is expected to deliver significant commercial upside through more effective advertising and measurable efficiency gains from streamlined systems. It follows the recent announcement of a significant upgrade to Bauer Media Audio’s European digital technology infrastructure, including the creation of a new Digital Services Technology Support Team based in Portugal.

ENDS

Press contacts:

Amelia Burgess
Amelia.burgess@bauermedia.co.uk
Tel:  +447531949693

 

About Bauer Media Audio 

Bauer Media Audio is Europe’s leading digital commercial radio and audio operator, reaching over 63 million listeners every week across nine countries. We are constantly innovating to shape the future of audio – developing new formats, exploring emerging platforms, and using technology to create smarter, more personalised listening experiences. Through a trusted portfolio of premium radio brands, streaming platforms, podcasts, and social media, we connect audiences with content they love – and help advertisers reach them in meaningful, brand-safe environments. Our data-driven audio solutions drive action and build deeper relationships between brands and listeners.   

Bauer Media Audio is part of Bauer Media Group – a media business creating content that matters to millions of people across Europe, covering print and online publishing, audio broadcasting and entertainment, Out-of-Home advertising, and investments in other media related sectors. Family-owned in the 5th generation, Bauer Media focuses on the long-term with a consumer first mindset. Our workforce of over 12,000 shares a common purpose: to enrich people’s everyday lives.