Bauer Media Audio Reinventing Radio in Denmark

Premium Subscription Service set to launch across Radioplay offering live radio from NOVA, Radio Soft, The Voice, Radio 100, Pop FM and My Rock with no ad-breaks 24/7

Hamburg, 29 October, 2021 -
In a pioneering move leading European commercial radio broadcaster, Bauer Media Audio is reinventing radio for listeners seeking more choice. Danish radio stations NOVA, Radio Soft, The Voice, Radio 100, Pop FM and My Rock are enriching and extending the live radio experience by launching premium subscription online radio following a successful launch in the UK earlier this year.

Subscribers will gain access to all of Bauer Media Audio’s much-loved brands ad free through Radioplay Premium, gaining access to 30 online radio stations across genres and music moods including 5 exclusive Christmas stations.

These benefits are offered in a 24/7 ‘no ad-breaks’, uninterrupted listening environment offering greater choice to listeners who are seeking more music.

Tobias Nielsen, Director of Premium Projects, Bauer Media Audio comments, “Radio offers music, discovery and a live experience which is central to its enduring appeal including all the great shows and content made by our presenters. We launched premium across four of our UK radio stations in the spring and have enjoyed seeing thousands of listeners signing up to the service, with more than 85% continuing as paying subscribers after trialling and enjoying the premium product. Now we are excited to offer Premium across the most popular commercial radio stations in Denmark with the launch of Radioplay Premium”.

Radioplay Premium is a supplement to the free to use version of Radioplay and is available across web, app and supported smart speakers including Sonos for a free 3 month trial followed by a payment of DKK 29 a month.

To find out more visit:

RadioPlay - Listen to radio and podcast here

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Press contact

Cat Martin
Communications Director, Bauer Media Audio
T: 0207 432 3317
M: 07932 746363

About Bauer Media Audio
Bauer Media Audio is Europe’s leading digital commercial radio broadcaster and audio operator. Experts in the power of sound, the company reaches over 57 million listeners weekly through its market-leading broadcast radio, online services, and podcasts. Spanning 8 countries - the UK, Ireland, Sweden, Norway, Denmark, Finland, Poland and Slovakia, Bauer Media Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Magic Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100, Today FM, Newstalk and RMF.

About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-saving services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.