Hamburg, May 6, 2021 – Bauer Media Group has appointed Ulrike Abratis as Head of Group Communications. Ulrike will oversee Bauer’s global communications strategy and lead the internal and external communications and public affairs teams. She will take over from Andrea Mohnsame, who has held the position ad interim and will return to focusing full time on her role as Chief Human Resources Officer. Ulrike will report to Yvonne Bauer and joins the company on July 1, 2021.

Ulrike has a rich and varied experience as communications expert and spokesperson. She joins Bauer Media from Fielmann where she is currently the Head of Communications and Public Relations. Prior to that, she held a variety of senior positions in communications and public relations, including at Otto, Hamburg Commercial Bank (formerly known as HSH Nordbank) and the Federal Ministry of Finance in Germany. She began her career as a freelance journalist and radio presenter.

Yvonne Bauer comments: “Our aim at Bauer Media is to create long-term value – and we have embarked on an exciting journey to transform our publishing house into a multi-business company. Communication is at the heart of this transformation, and Ulrike’s outstanding expertise and strategic vision will help us to actively drive this change. I very much look forward to welcoming her on board. I also want to sincerely thank Andrea Mohnsame for successfully covering the position in the interim.”

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Press contact
Bauer Media Group
Imke Weiland
Head of Group External Communications
T +49 40 30 19 10 88
M +49 171 94 61 519

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.