Nordics, September 16th, 2021 – Today, Bauer Media Audio with AdsWizz, the leading global technology provider for digital audio advertising solutions, have agreed to work together to sell audio advertising in Denmark, Finland, Norway and Sweden on SoundCloud – the next generation music entertainment company. As digital audio consumption experiences a surge in consumer popularity, this relationship will give Nordic advertisers access to SoundCloud’s young, highly engaged, and influential audience throughout the Nordic region.

This relationship means that advertisers will now be able to target SoundCloud's inventory through Bauer Audio’s advertising network in the Nordic region – Bauer Audiostream. It allows audio buyers to reach SoundCloud’s listeners in more personal ways through rich audience segment targeting, such as geo, device type, genre, language, weather, demographic, behavioural segments and more. Bauer Media Audio will work alongside AdsWizz to enable advertisers to reach the ever-growing audio audience and serve relevant, engaging ads amongst premium content.

Jan Kumlin, Director of Digital Advertising Technology, Bauer Media Audio, comments: “We are excited to extend our partnership with AdsWizz with today’s announcement. SoundCloud inventory will significantly increase reach and targeting capabilities of our Bauer Audiostream network in the Nordics.”

Pierre Naggar SVP of Global Demand at AdsWizz says “Across the globe, audio has been experiencing rapid growth and as a result advertiser demand has significantly increased. Buyers are looking for ways to reach the highly engaged, growing audio audience with precise targeting and measurable results. This partnership allows advertisers to tap into SoundCloud’s premium content in a way that is accessible with advanced attribution methods.”


Press contact

Cat Martin
Communications Director, Bauer Media Audio
T: 0207 432 3317
M: 07932 746363

About AdsWizz
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts and broadcasting groups worldwide. Through dynamic ad insertion, advanced programmatic platforms, and innovative audio formats, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising. AdsWizz is owned by SiriusXM, and is headquartered in San Mateo, California, with a Technology Development Hub in Bucharest, Romania.

About SoundCloud
SoundCloud is a next-generation music entertainment company, powered by an ecosystem of artists, listeners, and curators on the pulse of what's new, now and next in culture. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 250 million tracks from 30 million creators heard in 190 countries, the future of music is SoundCloud.

About Bauer Media Audio
Bauer Media Audio is Europe’s leading digital commercial radio broadcaster and audio operator. Experts in the power of sound, the company reaches over 57 million listeners weekly through its market-leading broadcast radio, online services, and podcasts. Spanning 8 countries - the UK, Ireland, Sweden, Norway, Denmark, Finland, Poland and Slovakia, Bauer Media Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Magic Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100, Today FM, Newstalk and RMF.

About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-saving services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.