Hamburg/London, 10 December 2025 – Bauer Media Audio has announced another major European expansion of its digital audio advertising network, audioXi, through a new partnership with Audiomob, the global leader in non-intrusive, in-app audio advertising. This partnership introduces a fast-growing, high-engagement ad format across eight of the markets* where audioXi operates, marking one of the first cross-market integrations of its kind.

audioXi, Bauer Media Audio’s digital audio advertising exchange, connects brands with premium inventory across digital radio, podcasts, and streaming platforms. By integrating Audiomob’s patented technology, audioXi now extends its offering into the dynamic mobile gaming environment, enabling advertisers to reach players in a brand-safe, immersive, and non-disruptive way.

Audiomob’s non-intrusive In-App Audio Ads allow audio messages to play, without pausing or interrupting the user experience. Each ad is served only when a device’s sound is turned on, ensuring delivery and audibility, and all impressions are third-party verified. Advertisers can also pair their audio message with a clickable companion banner, creating measurable engagement and performance opportunities.

This new partnership strengthens audioXi’s in-app audio capabilities with Audiomob’s patented, non-intrusive ad technology. By integrating a category-leading solution already trusted by major global developers, audioXi continues to advance its mission of expanding high-attention digital audio opportunities for advertisers across Europe.

Alex Faust, Director of Advertising Innovation, Bauer Media Audio, said: “This partnership represents a major step forward for audioXi and Bauer Media Audio. In-app audio gives brands a new way to connect with audiences during moments of deep focus and positive emotion without interrupting their experience. By expanding this across our audioXi markets, we’re unlocking meaningful new opportunities for scale and engagement.”

Christian Facey, Co-Founder and CEO at Audiomob, said: “We are excited to bring our non-intrusive in-app audio technology to audioXi’s growing ecosystem. This partnership strengthens Audiomob’s leadership in high-attention mobile environments and gives advertisers across Europe a new, scalable way to reach engaged audiences. Bauer Media Audio shares our focus on innovation and performance, and together we are expanding what is possible in digital audio.”

With gaming now one of the world’s most engaging entertainment ecosystems, this move further enhances audioXi’s position as one of Europe’s leading digital audio marketplaces, offering advertisers seamless access to audiences across broadcast radio, podcasts, streaming, and now, interactive gaming environments.

This strategic partnership underscores Bauer Media Audio’s commitment to innovation, scale, and cross-market collaboration, delivering impactful, data-driven audio solutions for brands across Europe.

*Markets include: Ireland, UK, Portugal, Denmark, Norway, Finland, Slovakia, Poland

ENDS

About Bauer Media Audio
Bauer Media Audio is Europe’s leading commercial radio operator and one of Europe’s largest digital audio operators, reaching over 61 million listeners every week across nine countries. We are constantly innovating to shape the future of audio – developing new formats, exploring emerging platforms, and using technology to create smarter, more personalised listening experiences. Through a trusted portfolio of premium radio brands, streaming platforms, podcasts, and social media, we connect audiences with content they love – and help advertisers reach them in meaningful, brand-safe environments. Our data-driven audio solutions drive action and build deeper relationships between brands and listeners.  

Bauer Media Audio is part of Bauer Media Group – a media business creating content that matters to millions of people across Europe, covering print and online publishing, audio broadcasting and entertainment, Out-of-Home advertising, and investments in other media related sectors.

Press contact:
Bauer Media Group
Grace Walker
Senior Communications Manager
M +44 7861 081000
Grace.walker1@bauermedia.co.uk