Vivian Mohr appointed President of Bauer Media Audio

Hamburg, 26 September 2023 – Vivian Mohr leaves his role as CFO and COO of the OCP business of Bauer Media Group to take on the role as President of Bauer Media Audio. In his new role, he will drive the transformation of the Audio business, based on two key elements: Building the world's best and most efficient business in traditional radio, whilst simultaneously building a sustainable future.

Prior to joining Bauer in February 2022, Vivian accrued over 10 years’ of hands-on experience leading organisations through complex situations and driving transformational change. He has a proven track record of significantly improving operational and financial performance across a range of turnarounds, mergers, spin-offs and strategic growth exercises.

Yvonne Bauer, CEO of BMG, adds: “Vivian has most recently demonstrated his skills in strategy development and in the successful merger with Netrisk Group in the OCP business. In taking on the role of President BA Audio, Vivian is, in a way, returning to his roots in media strategy and performance management. He led the integration of two of Switzerland’s largest radio chains, supported bolt-on acquisitions of regional stations and managed the landmark acquisition of the country’s largest private TV broadcaster.”

Commenting on the appointment, Vivian says: "I was very honoured to be approached by Yvonne regarding this role. Bauer Media Audio has incredible potential – both in traditional business and in digital. And it will be an inspiring challenge to set up and implement a transnational and future-oriented strategy together with the talented Audio teams. I look forward to bringing my skills and broad experience to the role.”

With operations in nine countries across Europe, the group is home to much loved distinctive radio and audio brands including Mix Megapol (Sweden), Radio Norge (Norway), RMF (Poland), Radio Expres (Slovakia), The Voice (Denmark), Radio Nova (Finland), Today FM and Newstalk (Ireland), KISS, Magic, Absolute Radio, Scala Radio, Hits Radio Brand Network (all UK), and many more.

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About Bauer Media Audio
Bauer Media Audio is Europe’s leading digital commercial radio broadcaster and audio operator. Experts in the power of sound, the company reaches over 61 million listeners weekly through its broadcast radio, online services, and podcasts. Spanning nine countries – the UK, Sweden, Norway, Denmark, Ireland, Finland, Poland, Slovakia and Portugal – Bauer Media Audio owns leading brands including Today FM, KISS, MixMegapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100, RMF and Radio Comercial. 

Press contact

Cat Martin
Communications Director, Bauer Media Audio

T: +44 207 432 3317
M: +44 7932 746363