London, 24 February 2026 – Bauer Media Audio will bring The BRIT Awards 2026 with Mastercard to more than 63 million listeners across Europe, as it renews its partnership with the UK’s biggest night in music and scales coverage far beyond the arena. 

Taking place for the first time at Manchester’s Co-op Live on Saturday 28th February, The BRIT Awards 2026 will see Bauer Media brands KISS, Hits Radio and Absolute Radio lead comprehensive UK coverage, with Absolute Radio also partnering on the prestigious Group of the Year award. Through exclusive red carpet access, winners’ room reactions and live reporting across radio, digital and social platforms, Bauer Media will connect audiences to the defining artists and moments of the year - extending the reach and cultural impact of The BRIT Awards across Europe. 

Home to some of Europe’s most influential radio brands 

With a combined weekly audience of more than 63 million listeners across the UK, Ireland, Poland, Slovakia, Norway, Sweden, Denmark, Finland, and Portugal, Bauer Media Audio is uniquely positioned to deliver the biggest moments in music to fans across the continent. From Poland’s RMF FM to Sweden’s Mix Megapol and Portugal’s Rádio Comercial, Bauer Media’s brands are cultural touchpoints in their markets, shaping music tastes, driving trends, and connecting artists to fans beyond the UK.  

Talent-led, multi-platform coverage 

In the run-up to the ceremony, KISS, Hits Radio and Absolute Radio – alongside the news teams – are covering nominations, award updates and ticket giveaways on air, online and across social channels. Hits Radio Breakfast will broadcast live from Co-op Live on Friday 27th February, taking listeners behind the scenes as preparations unfold. The news teams will also be onsite producing additional editorial and digital coverage. On the night, Chloe Burrows (KISS Breakfast) and Fleur East (Hits Radio Breakfast) will host red carpet coverage, capturing interviews and highlights for radio, social and web. Plus, the team will report from the winners’ room will also provide immediate reaction as artists collect their awards.  Content from the red carpet and winners’ room will be shared across Bauer Media’s European markets, ensuring fans from Lisbon to Helsinki experience the key moments in real time. 

Simon Myciunka, President, Bauer Media Audio, said: “Our strength is our scale. Across nine European countries, Bauer Media’s brands are not just broadcasters - they help shape culture. There is a growing international appetite for UK-produced music content, and The BRIT Awards remain one of the defining moments in the global music calendar. By capturing exclusive red carpet and winners’ room content in Manchester and sharing it with audiences from Portugal to Norway, we’re connecting fans to the artists and moments they love - building shared cultural experiences across Europe in a way few others can. It’s a powerful example of how collaboration with The BRITs and the wider music industry allows us to amplify these landmark events far beyond the arena.” 

As The BRIT Awards makes its Manchester debut, Bauer Media Audio will elevate the night from a national awards show to a pan-European cultural moment. By harnessing the influence of its leading music brands across nine countries, Bauer ensures the artists and performances defining the year resonate with audiences across Europe.  

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About Bauer Media Audio 

Bauer Media Audio is Europe’s leading digital commercial radio and audio operator, reaching over 63 million listeners every week across nine countries. We are constantly innovating to shape the future of audio – developing new formats, exploring emerging platforms, and using technology to create smarter, more personalised listening experiences. Through a trusted portfolio of premium radio brands, streaming platforms, podcasts, and social media, we connect audiences with content they love – and help advertisers reach them in meaningful, brand-safe environments. Our data-driven audio solutions drive action and build deeper relationships between brands and listeners.   
Bauer Media Audio is part of Bauer Media Group – a media business creating content that matters to millions of people across Europe, covering print and online publishing, audio broadcasting and entertainment, Out-of-Home advertising, and investments in other media related sectors. Family-owned in the 5th generation, Bauer Media focuses on the long-term with a consumer first mindset. Our workforce of over 12,000 shares a common purpose: to enrich people’s everyday lives.   

Press contact: 
Brooke Speight 
Senior Communications Executive 
M +44 7577 051549 
Brooke.Speight@bauermedia.co.uk