Hamburg/London/Bratislava 18 October 2023 – Bauer Media Audio Slovakia provides advertisers with the most effective tools, and latest innovations, to enable them to reach their commercial goals.

As part of this – the business has today announced the launch of audioXi in Slovakia, transforming the digital audio market and allowing more advertisers to benefit from the value provided by digital audio.

audioXi is a full-service digital audio exchange. It simplifies the audio buying process by bringing together leading publishers from around the world and their engaged audiences, providing advertisers with further reach and scale to use on their campaigns.

Through audioXi’s easy-to use platform – advertisers can filter audiences based on a number of factors, like Age, Device, Location, Audio Format (Music Streaming, Podcast, Radio) and more.

audioXi launches as the largest digital audio exchange in Slovakia with over 37 million monthly impressions to the Slovakian Market across podcasting, digital radio and music streaming. This includes leading radio brands like Radio Expres, Radio Melody, Europa 2 and Radio Rock, podcast services such as Podmaz and Audioboom, music streaming services like Deezer and radio aggregators like TuneIn.

audioXi in Slovkia will use technology provided by Adswizz – a globally renowned audio AdTech company – to power its advanced targeting capability and audio ad technology. Adswizz were the first company to be certified for audibility by the IAB Tech Labs globally and are audio specialists.

audioXi’s launch in Slovakia represents the platform’s entry to its third market, after several years operating in Ireland and Portugal, where it delivered average listen through rates of over 90% on 30 second audio ads. audioXi is joined by Octave Audio in the UK and Audiostream in the Nordics as part of Bauer Media Audio’s digital audio advertising offering across Europe.

Speaking on the launch, Abby Carvosso, Chief Commercial Officer, Bauer Media Audio said “We’re excited to expand audioXi to Slovakia, connecting advertisers with scaled and targeted audiences of the world’s largest publishers, creating a highly effective audio advertising solution. audioXi follows on from our successes in building and launching digital audio products across Europe, delivering value for consumers and advertisers”

-ENDS-


About Bauer Media Audio
Bauer Media Audio is Europe’s leading digital commercial radio broadcaster and audio operator. Experts in the power of sound, the company reaches over 61 million listeners weekly through its broadcast radio, online services, and podcasts. Spanning nine countries – the UK, Sweden, Norway, Denmark, Ireland, Finland, Poland, Slovakia and Portugal – Bauer Media Audio owns leading brands including Today FM, KISS, MixMegapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100, RMF and Radio Comercial. 

Press contact
Cat Martin
Communications Director, Bauer Media Audio
cat.martin@bauermedia.co.uk
T: +44 207 432 3317
M: +44 7932 746363