Bauer Media Audio Portugal launches audioXi

Lisbon/Hamburg, February 06, 2023 - Bauer Media Audio Portugal has today announced that it is to launch audioXi – Portugal’s largest digital audio advertising network.

With digital audio advertising spend in Europe forecast to reach €1.5 billion in 2023, audioXi streamlines the process of purchasing digital audio by bringing together leading publishers from Portugal and around the world, allowing advertisers to benefit from additional ease, scale and reach when targeting audiences.

audioXi is a full-service audio exchange, seamlessly connecting advertisers with the engaged audiences of some of the world’s best audio content. Delivering an average listen through rate of over 90% on 30 second audio ads, the platform allows buyers to target audiences based on a number of selection metrics including Geography, Device Type, Weather, Age, Gender, Content Format (Radio, Music Streaming, Podcasts) and more.

audioXi launches with inventory from more than 30 different premium audio publishers across digital radio, music streaming and podcasting, reaching an extensive audience of over 50 million monthly audio impressions. This includes radio brands like Radio Commercial, M80 and Cidade FM, podcast services such as Spreaker, AudioBoom, and Voxnest, music streaming services like Deezer and radio aggregators such as TuneIn via TargetSpot, with TuneIn being exclusively represented by audioXi.

audioXi’s launch in Portugal follows on from Ireland, where it has been operating for several years. Both audioXi businesses use the same innovative technology platform to deliver value and ROI to buyers of audio. They now join Octave Audio in the UK and Audiostream in the Nordics as part of Bauer Media Audio’s offering to ensure that advertisers can leverage the latest technology to reach their commercial goals.

Speaking on the launch, Richard Dawkins, President of Audio, Bauer Media Group, commented “We’re delighted that audioXi is launching in Portugal, delivering a seamless route-to-market for brands and connecting advertisers with an engaged audience. We understand the needs of the market, and have launched audioXi with enhanced targeting capabilities in order to allow buyers to reach their goals. audioXi builds on the success of our digital audio sales products in our other markets across Europe, and with this latest launch, we’re able to leverage our experience and knowledge to pioneer digital audio in Portugal, delivering value for all.”


About Bauer Audio
Bauer Media Audio  is Europe’s leading digital commercial radio broadcaster and audio operator. Experts in the power of sound, the company reaches over 61 million listeners weekly through its broadcast radio, online services, and podcasts. Spanning 9 countries - the UK, Sweden, Norway, Denmark, Ireland, Finland, Poland, Slovakia and Portugal, Bauer Media Audio owns leading brands including Today FM, KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100, RMF and Radio Comercial.