Stockholm, London, November 9th, 2020 – Bauer Media Sweden further strengthens its audio business leadership team with the appointment of Anna Rastner as the new Content Director of Audio.

Anna will be responsible for all audio content and activities across the radio stations Mix Megapol, NRJ, Rockklassiker, Vinyl FM, Retro FM, Svensk Pop and Lugna Klassiker as well as the digital platforms Podplay and RadioPlay.

Anna joins Bauer Media Sweden from the Swedish Educational Broadcasting Company, Utbildningsradion, where she held the position of Supply Manager. Prior to that, she was Program Manager for free-to-air television network, TV4 and held leading roles in shaping the digital transformation for publications Expressen and Mittmedia.

Anna Rastner commented: “It’s both exciting and inspiring to work with audio content as it evolves at such an intense pace. With their strong portfolio of radio brands and podcasts, Bauer Media are ahead of the curve in digital development and it will be fun to join them in taking the next step in audio.”

Linda Palmgren, CEO of Bauer Media Sweden added: “I am excited to welcome Anna to Bauer Media Group. Content production is at the heart of our business and Anna has an extensive experience of digital transformation which, combined with her deep journalistic knowledge has led her to create really innovative content. We are very pleased to have Anna join us on our quest to be leaders in audio content creation.”

Anna will commence her new role January 2021.

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Press contact
Cat Martin
Communications Director, Bauer Media Audio
T: 0207 432 3317
M: 07932 746363

About Bauer Media Audio:
Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over twenty-six million listeners daily through its market-leading broadcast radio, online services, and podcasts. Spanning 7 countries - the UK, Sweden, Norway, Denmark, Finland, Poland and Slovakia, Bauer Media Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100 and RMF.