Hamburg, Stockholm, Prague, 30 January 2019 – Bauer Media Group‘s growing OCP (online comparison platform) business area announces two new members of the team.

•    Zmarta Group has appointed Gustav Berghog as their new CEO. Currently VP and CCO for the consumer market in Telia Denmark, he begins his new position on the February 4th, 2019.

•    NetBrokers Holding (NBH) appointed Ivan Vodicka, current Director of Retail at MallGroup (Czech Republic) as their new CEO. He begins on the February 4th, 2019.

Over the last three years, Bauer has built up a strong OCP business, and now holds market-leading positions in six European countries. Growing this business unit is an essential part of shaping the company’s future. In addition to the traditional pillars of publishing and radio, young and emerging businesses like OCP will play an important role in the years to come. 
Bauer currently owns Zmarta Group, a leading fintech company in Scandinavia; Rankomat, a leading comparison platform for insurance in Poland; and NetBrokers Holding (NBH), the leading comparison platform in the Czech Republic and Slovakia. Each of these OCPs is an independent business with its own CEO under the Bauer Media Group umbrella.

Gustav Berghog will be replacing Björn Lander, former CEO and current Business Area Head OCP at Bauer Media Group. Ivan Vodicka replaces Dusan Senkypl, the founder and former CEO.
Björn Lander: “I’m very pleased to welcome Gustav and Ivan on board. They are both highly-driven professionals with experience in leading and developing organisations. Our goal is to grow our OCP business – for this we need to not only acquire new companies but also maintain excellent performance in our existing businesses. It’s an exciting time to join us and I’m really looking forward to working with Gustav and Ivan.” 

Press Contact
Bauer Media Group
Head of Group External Communications
Natja Rieber
T: +49 40 30 19 10 88

About Bauer Media Group

The Bauer Media Group is one of the world’s most successful media companies. We embrace tradition while still keeping our finger on the pulse. Our people create magazines, digital formats, and radio on four continents. With more than 700 magazines, 400 digital products, and 100+ radio stations, we inform and entertain millions of people every day. Simultaneously, we are shaping tomorrow: with investments in online comparison platforms and other young business models, we are setting the course for a successful future as a global portfolio company.

About Zmarta Group

Zmarta Group offers a range of services within consumer finance. The group is comprised of a range of brands including Zmarta, Elskling, Freedom Finance and Centum. The company was founded in 1999, has 200 employees and offices in Stockholm, Ängelholm, Helsinki and Oslo. Zmarta Group is owned by Bauer Media Group.

About NBH

NetBrokers Holding a.s. which operates,,, is the dominant player in online insurance, mobile and data tariffs, energies, consumer financing and mobile marketing. NetBrokers Holding's web portals are used by over 4,000,000 users in the Czech Republic and Slovakia. The group concluded over 1,000,000 insurance and service contracts worth more than CZK 10 billion, making it one of the most important Czech ecommerce entities.






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