September 15, 2020 – Bauer Media Group’s Online Comparison Platforms (OCP) Business Area appoints Tue Ansvig Sø to the role of Chief Marketing Officer (CMO) from October 19, 2020 onwards.
Tue will oversee the Business Area’s marketing strategy and operations across the portfolio, with a specific focus on digital user acquisition. His role will be crucial in further developing Bauer’s OCP business in existing and new markets.
With more than 10 years of marketing experience in digital-focused organisations, Tue joins Bauer Media Group from eBay where he held several senior marketing positions, most recently that of CMO eBay Denmark. He holds a Master’s Degree in Marketing, Communication and Management from Copenhagen Business School.
“I am thrilled to welcome Tue to Bauer. During my own time at eBay, I have experienced first-hand his thought leadership and execution of state-of-the-art digital branding and user acquisition,” says Business Area President Morten Heuing. “His expertise in insights-driven omni-channel marketing, combined with a collaborative workstyle and learning mindset make him a great fit for our team’s ambition to compete more efficiently and grow faster.”
Over the past four years, Bauer Media Group has built a strong OCP business, and now holds market-leading positions in seven European countries. Growing this Business Area is an essential part of shaping the company’s future.
Bauer Media Group
Junior Communications Manager
T +49 40 30 19 11 79
M +49 170 200 53 99