Hamburg, Stockholm, November 26, 2018 – Bauer Media Group’s OCP (Online Comparison Platform) subsidiary Zmarta Group has completed the acquisition of Swedish insurance broker Insplanet AB (publ).
Insplanet is the Swedish market leader in comparison of insurances for consumers through the Insplanet.com platform. Zmarta is the leading online comparison platform (OCP) for personal finance services in Scandinavia, including personal loans, mortgages, electricity and insurances. Both platforms increase transparency on the market without any hidden fees.
The acceptance period for Zmarta Group’s offer had been extended until November 21. Shareholders representing 98.0 percent of the total number of shares and votes have accepted the offer. The remaining shares will now be acquired by means of a compulsory acquisition procedure.
The investment complements Bauer Media Group’s existing operations in Finland, Norway and Sweden (Zmarta), the Czech Republic and Slovakia (NetBrokers Holding) and Poland (Rankomat), and makes Zmarta the leading online comparison platform for personal finances in the Nordic countries.
Björn Lander, Global Business Area Head OCP at Bauer Media Group: “Bauer Media Group has over the last three years acquired and built up a strong OCP business. Insplanet has in-depth experience of digital insurance services in Sweden; Zmarta holds a strong position in Sweden, Norway and Finland.
Joining forces now creates a very good foundation for us to expand in and change these markets: Zmarta can now offer the best platform for the three main areas of household expenses – insurances, loans and electricity. The next step is to expand these verticals in our key markets and make use of the great expertise available at both companies, in order to offer the very best online comparison services”
Tomas Jonson, CEO of Insplanet, adds: “Online comparison platforms have increased the transparency in many markets already, but we still see substantial potential in the Nordic insurance market.
Nordic consumers do not use these online services to the same extent as other European consumers, and the Nordic insurance market is not sufficiently transparent. Combining our platforms will give the consumers useful pieces of advice in a proactive manner, and at the same time the users will get a better overview of their personal finances.”
About Zmarta Group
Zmarta Group offers consumer services in the areas of banking, insurance and electricity plans. The group also includes Zmarta, Elskling, Freedom Finance and Centrum. The company, founded in 1999, has more than 250 employees and offices in Stockholm, Ängelholm, Jönköping, Helsinki, Oslo and Hamburg. Zmarta Group is owned by Bauer Media Group.
Read more at www.zmartagroup.com
About Bauer Media Group
Bauer Media Group is one of the world’s most successful media corporations. Over 600 magazines, more than 400 digital products and over 100 radio and TV stations are enjoyed by millions of people across the globe. The corporate portfolio also includes print shops, postal, sales and marketing services. Bauer Media Group’s global positioning underscores its passion for people and brands. We see ourselves as the home of popular media, as illustrated by our strapline "We think popular." – a claim which inspires and motivates our global workforce of some 11,500 employees in 15 countries.