Marketing

BESPOKE SOLUTIONS FOR ADVERTISERS: BAUER ADVERTISING KG

 

We reach almost half the entire population and 56 percent of women – making us the top marketer of advertising in Germany. Whether it’s a single ad, an advertising concept designed to appeal to all target groups, a cross-media solution, or an attention-grabbing advertorial – we offer solutions which meet the exact needs of our clients.

 

Our magazines offer compelling benefits:

  • high paid circulation figures
  • precisely targeted groups
  • high-quality editorial environments

 

  

 

In order to give our clients the best possible advice in all areas, we carry out regular market surveys of target groups and business sectors, and evaluate market media studies across the publishing industry. Individual assessments of market media studies, such as “best for planning” (b4p), complement and underscore our expertise.

 

Naturally, our internationally aligned marketing companies also create transnational communication concepts. As a result, we are one of the few media companies in Europe which can meet the growing demands of globally operating corporations and agencies.

 

Bauer Advertising KG

Sales

The marketing strength is an important factor in the company’s success: Bauer Vertriebs KG is responsible for the distribution of all German titles through both retail trade and subscriptions, and for developing efficient marketing channels.

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Print & logistics

Our print shops and logistics are characterised by excellent flexibility, customer-focused production deadlines, reliable manufacturing and efficient logistics processes. Modern full-service operations work for the Bauer Media Group as well as for other well-known customers.

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Licences

Numerous renowned magazine brands of the Bauer Media Group are published by licence partners in 20 countries. Our global network ensures cross-publisher synergies in magazine production.

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