IN 1875 THE LITHOGRAPHER LUDOLPH BAUER LAID THE FOUNDATIONS FOR THE GLOBAL MEDIA COMPANY WITH A PRINT SHOP FOR BUSINESS CARDS IN HAMBURG.
BAUER MEDIA GROUP – GOOD ENTERTAINMENT ACROSS THE GLOBE
Bauer Media Group is Europe’s largest magazine publisher and one of the leading players in Australia, the UK, New Zealand, Poland and the USA. We publish more than 600 magazines in 20 countries with around 11,500 employees contributing to our success on a daily basis. As a member of the fifth generation, Yvonne Bauer has headed the family business since 2010.
IT BEGAN WITH A BUSINESS CARD
In 1875, Ludolph Bauer has just turned 23 when he sets up a printing plant in Hamburg to produce business cards. As well as taking on various printing jobs, he launches the local advertising newspaper Rothenburgersorter Zeitung. This is later followed by Extrablatt am Montag and eventually in 1926 by Rundfunk-Kritik – a radio magazine which quickly reaches sales of over a half a million copies weekly.
The publishing house works its way to the top after the Second World War with listing guides and youth magazines. Rasselbande sells 300,000 every fortnight, tv Hören und Sehen reaches one million readers. The magazines Quick, Revue and Bravo become firm fixtures in every German household. In the 1970s, the first weekly women’s magazines are created with tina and bella. A few years later, Bauer buys a stake in the TV broadcaster RTL II and the radio station Radio Hamburg. After German reunification, the Magdeburg daily Volksstimme is added to the portfolio.
INTERNATIONAL: ONCE AROUND THE GLOBE PLEASE!
With his leap across the “big pond”, great-grandson Heinz Heinrich Bauer drives the internationalisation of the company: in 1981, the Hamburg-based publisher launches Woman’s World as the first weekly women’s magazine in the USA – a million-selling success! The British and Polish markets follow in 1987 and 1991, respectively. The publisher adapts successful German magazines for its readers abroad and launches numerous new brands. Bauer Media’s international activities also extend to the radio business: Polish radio station chain BROKER FM was added in 2007 and Emap’s UK radio stations in 2008. Yvonne Bauer successfully builds on her father’s international strategy: in 2012, Bauer Media Group acquires the publisher ACP in Australia and New Zealand. In 2015, the media company’s expansion continues: with the purchase of the Scandinavian SBS Group, Bauer Media Group becomes Europe’s number 1 radio station operator.
DIGITAL: CELEBRATING ONLINE SUCCESSES
Bauer Media Group enters the digital era in the 1990s. Successful magazine concepts are extended to the Internet establishing cross-media brand families. Print and digital media gel smoothly: for example, the brand world of people magazine heat – launched in the UK in 2000 – naturally includes the online portal heatworld.com and the station heatradio. The Polish search engine and mail provider interia.pl has belonged to Bauer Media Group since 2007. Wunderweib, the digital umbrella brand for our German women’s, people and lifestyle magazines, goes online in 2009. This is followed in 2014 by The Debrief for young women in the UK and the healthcare portal Praxisvita in Germany. The digital sector is also growing in all areas and across all target groups in the USA.
INNOVATIVE: NEW MARKETS, NEW CONCEPTS
New ideas for the magazine market? Sure! We know the trends and, above all, we know what our readers want. Bauer Media Group is constantly developing new people, women’s and food magazines – always in line with the tastes of our widely varying target groups. Our latest titles include the magazines Closer and InTouch in the USA, Meins and MYWAY in Germany and Yours in Australia. By taking over international brands like COSMOPOLITAN, JOY and SHAPE in Germany, and Elle Australia and Harper’s BAZAAR in Australia, we continue to strengthen our premium portfolio – underlining once again the importance of print magazines for Bauer Media.