Making our listeners' lives sound better
Reaching over 61 million listeners weekly, Bauer Media operates over 150 audio brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. We are experts in digital radio. Our mission is to make our listeners’ lives sound better.
The leading commercial radio broadcaster in Europe
As passionate experts in the power of sound, our audio teams create outstanding products and services, offering commercial value for advertisers. The Group is home to many world-class and distinctive radio and audio brands. These include Mix Megapol (Sweden), Radio Norge (Norway), RMF (Poland), Radio Expres (Slovakia), The Voice (Denmark), Radio Comercial (Portugal), Radio Nova (Finland), Today FM (Ireland) as well as KISS, Magic, Absolute Radio, Scala Radio, Hits Radio Brand Network (all UK), and many more.
Some of our best known brands
There has never been a better time to be working in audio, as technology continues to offer new ways to delight our audiences with compelling content and experiences and for us to provide even more valuable products to our commercial partners.
Facts and Figures
- Bauer Media Audio operates over 150 brands
- Nine countries spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal
- Market leader in seven of our nine countries
Explore our audio business
Passionate about entertaining
Bauer Media Audio Denmark is the largest local commercial radio broadcaster. We entertain over two million listeners daily with our award-winning radio brands and content. We are also the largest commercial podcast operator in Denmark with more than 200,000 unique podcast listeners every month.
Facts and Figures
- 52% commercial listening share (2.2 million listeners each week)
- Five largest commercial radio stations in Denmark
- 560,000 unique monthly digital users
We are seen as one of the most credible media platforms. Our listeners and advertisers trust our offering and believe in radio’s stability. We are proud to consistently deliver on our clients' objectives and continue to be the largest media in terms of reach in the country.
Some of our best known brands
Contact
Bauer Media Group Denmark
www.bauermedia.dk
Mileparken 20A
2740 Skovlunde
Phone: +45 33 11 90 00
Email: reception@bauermedia.dk
Reaching over half of all Finns
Bauer Media Audio Finland is the country’s commercial radio market leader with a team of 150 audio and media experts. We have nine national and five regional radio brands in Finland available as well as the digital listening service RadioPlay. Each week, over three million listeners tune in to our airwaves.
Facts and Figures
- 44% share of Finland´s commercial radio listening
- 70+ podcasts and 11 websites
- Reaching over 60% of the total population
Radio naturally has a low carbon footprint but as a business we consistently work towards a score of zero. We're proud to be pioneers of sustainable audio, achieving the WWF Green Office certification with our solar-powered offices and offering the most ecologically-friendly medium to our listeners.
Some of our best known brands
Contact
Bauer Media Group Finland
www.bauermedia.fi
Kaapelitehdas
Tallberginkatu 1 C
00180 Helsinki
Phone: +358 20 747 4000
Email: sami.tenkanen@bauermedia.fi
The country’s largest commercial radio group
Bauer Media Audio Ireland is the country’s largest commercial radio group with five radio stations including the national stations Today FM and Newstalk, two SPIN youth stations and 98FM in Dublin. We also operate Ireland’s leading digital sports brand OTB Sports, the aggregated listening platform GoLoud for radio, podcasts and music and audioXi, Ireland’s largest digital audio advertising exchange.
FACTS AND FIGURES
- No.1 commercial radio group in Ireland
- 1.75 million listeners each week
- Market share leader for 25–54-year-olds
- 15 million+ digital audio streams monthly
Through the leading radio and digital audio brands in Ireland, we deliver award-winning quality content hosted by stand-out personalities. We provide ground-breaking products and offerings for both consumers and advertisers and constantly innovate, responding to market trends and consumer demand.
Some of our best known brands
Contact
Bauer Media Audio Ireland
www.bauermedia.ie
Marconi House
Digges Lane
Dublin 2
D02 TD60
Ireland
Phone: + 353 1 804 9000
Email : info@bauermedia.ie
Digital Radio and Podcast Experts
Bauer Media Audio Norway holds over a third of the commercial market share, with nine national radio stations. All channels are available nationally on DAB, via our apps and online. We have seen rapid growth of our podcast platform, Podplay, which hosts both Bauer Media and other third-party podcasts. We have about 2 million listeners a week.
Facts and Figures
- 9 national radio stations on DAB+/Internet
- 2 million weekly listeners
- Over 33% share of commercial radio listening
We create strong cultural links with our audience. Digital innovation helps grow audio consumption and gives advertisers more commercial alternatives for building their brands through the power of sound. We are proud to be among the pioneers building a new commercial audio platform in Norway.
Some of our best known brands
Contact
Bauer Media Group Norway
www.bauermedia.no
Jernbanetorget 4A
0154 Oslo
Phone: +47 22 02 32 00
Email: post@bauermedia.no
More than 30 years of on air experience
The RMF Group is a leader within the Polish radio market with a strong presence across news and many popular music genres. The nationwide broadcaster RMF FM is complemented by the youth radio station RMF MAXXX and the national cultural radio RMF Classic. In 2007, the Group launched the platform RMFon.pl, offering its listeners more than 100 formatted music channels. In addition, the information portal RMF24.pl is one of the most popular news web services in Poland. The RMF Group employs over 100 journalists and reporters and has correspondents in the major capitals in the world.
Facts and Figures
- Founded in 1990 as the first nationwide commercial radio station in Poland
- 22 million people reached weekly
- 34% share of the Polish radio market
RMF FM is the most listened to radio station in Poland and the group’s radio advertising offering is also celebrated, having won numerous industry awards. We pride ourselves on knowing our listeners well enough to make the radio they want to hear.
Our Radio brands in Poland
Contact
Grupa RMF sp. z o.o. sp.k.
www.gruparmf.pl
ul. Fabryczna 5a, 00-446
Warsaw
Phone: +48 222 031 031
Email: reklama@gruparmf.pl
Home of Portugal's biggest radio brands
Bauer Media Audio Portugalis Portugal’s leading commercial radio broadcaster. Home to some of the country’s biggest brands such as Radio Comercial, M80 Radio, Cidade FM, Vodafone FM and Smooth FM, Bauer Media Audio Portugal broadcasts to an audience of nearly three million listeners every day across its portfolio of national, local and digital radio and audio brands.
Some of our best known brands
A trusted broadcaster
Bauer Media Audio Slovakia is home to the country’s most successful commercial radio brands: Radio Expres, Europa 2 and Rádio Jemné. Established in 2000, we are leaders in digital audio innovation as the first Slovak radio station to introduce programmatic sales and some of the country's most popular podcast series.
Facts and Figures
- Commercial audio market leader since 2005
- 2.4 million weekly listeners
- 1.2 million daily listeners
- 58% market share of Slovakian commercial radio listening
Bauer Media Audio Slovakia is a pioneer in the innovation of the audio industry. Our three leading radio brands – Radio Expres, Europa 2 and Radio Jemne - play a key role in building a business environment that enriches the daily lives of our listeners and delivers value for commercial partners.
Our radio brands in Slovakia
Radio Expres - the most listened Slovak radio.
Europa 2 is one of the most popular radio stations in Slovakia.
Radio Jemné is for listeners who like relaxed music that can be used for work, relaxation and family.
Contact
Bauer Media Group Slovakia
www.bauermedia.sk
Vrútcká 48
821 04 Bratislava
Phone: +421 2 59 30 89 00
Email: reklama@bauermedia.sk
Creating a sense of belonging
Bauer Media Audio Sweden is home to a multitude of audio brands across radio, podcasts and other digital platforms, reaching over five million Swedes every week. These include leading stations like Mix Megapol, Svensk Pop or Rockklassiker as well as podcasts such as Framgångspodden or Svenska Mordhistorier. We are specialists in audio marketing, targeting wide audiences with messaging that helps to improve everyday life.
Facts and figures
- 4.5 million listeners every week (2 million daily)
- 550,000 weekly podcast listeners
- 140 employees
- over 60% market share
Through our radio stations, podcasts, digital services and content, we deliver significant reach for advertisers to tell stories to relevant audiences. Our teams believe that radio creates a “sense of belonging” and truly understand the value it can hold for clients.
Some of our best known brands
Contact
Bauer Media Group Sweden
www.bauermedia.se
Gjörwellsgatan 30
112 60 Stockholm
Phone: +46 08 450 33 00
Email: annonsera@bauermedia.se
Home of best-loved commercial radio stations
Bauer Media Audio UK is home to some of the UK’s best-loved commercial radio stations, including KISS, Magic Radio, Absolute Radio, Scala Radio, Planet Rock, Jazz FM and the Hits Radio Network as well as Downtown Radio, Cool FM and Downtown Country in Northern Ireland. We reach over 20 million consumers a week. As operators of both national and local networks, we are long term investors in digital audio product innovation and digital distribution of world-class audio content. We offer scale and a trusted environment for commercial partners alongside award-winning output for our distinctive audiences.
Facts and Figures
- 120 commercial radio stations with 19.5 million listeners (Q3 RAJAR 2021)
- 8 national radio brands, from broad appeal stations to specialist
- 37.0% share of UK commercial radio listening (Q3 RAJAR 2021)
- UK’s biggest commercial digital radio audience and home to three of the top 5 digital only commercial radio stations; KISSTORY, Absolute 80s and Planet Rock. (Q3 RAJAR, 2021)
Digital audio product innovation is driving commercial radio’s long-standing appeal. Both our listeners and advertisers love our distinctive and pioneering brand portfolio, and we’re proud to be at the forefront of the industry known as the strongest advertising media for brand-building in the UK.
Some of our best known brands
Contact
Bauer Media Group UK
www.bauermedia.co.uk
1 Golden Square
London
W1F 9DJ
Phone: +44 207 432 3317
Email: cat.martin@bauermedia.co.uk