In May 2021 our publishing operations in Poland have once again and for the seventh time received the prestigious title of Publisher of the Year from the industry magazine Media Marketing Polska. Whilst the publishing industry has been in decline for a number of years, we have taken pride in consistently outperforming competitors through unrivalled understanding of our audiences and our ability to produce great quality products efficiently.

The award recognises the team’s outstanding achievement in successfully dealing with the immediate crisis, whilst simultaneously continuing to shape and transform Bauer’s local operations for the future. Thanks to quick action, a well-thought-out product and distribution policy, and the knowledge of the local publishing market, the team achieved the seemingly impossible: to beat its 2019 performance. All of this with 95% of employees working remotely.

As demand surged for access to in-home entertainment and information, Publishing Poland didn’t fail to respond to their readers’ needs. 32 special interest publications were introduced in almost all segments, including several devoted to the corona virus. A bold pricing strategy, combined with an active promotion of subscriptions (which saw a 30% increase during the first lockdown), and a close relationship with distributors meant that the impacts of the crisis were broadly mitigated. "Our goal is to understand the expectations of our readers perfectly”, says Tomasz Namysł. “We cherish those who have been with us for many years, while still attracting new readers by offering them fresh products tailored to their needs and tastes.”