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Facts

Country:	Australia
Category:	Print
Title:	Bounty Mother To Be Bag
Claim:	Reaching 80% of pregnant Australian women
Audience:	Expectant mothers
Copy Price:	n.a.

Profile

When a pregnant woman visits her maternity hospital for the first time, she receives a Mother To Be Bag from her midwife, containing product samples and literature pertaining to pregnancy and babycare.

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