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Thursday, 12. April 2012
Bauer Media Academy goes online
New interactive website and blog on educational opportunities of the Bauer Media Group
The Bauer Media Academy, the parent brand for the professional training and further educational activities of the Bauer Media Group, is now accessible online with a dedicated interactive website. At www.bauer-media-academy.com, the international media company introduces its varied and versatile training range in Germany.
Pupils, university students and career-changers can find out about and apply directly online for the academy's certified commercial and technical occupations (media manager for digital and print; courier, express and postal services agent, IT specialist for system integration or application development), dual study programmes (Bachelor of Science in business administration and business information systems), school of journalism, trainee programme and advanced training opportunities.
The informative site also features first-hand accounts from trainees and students as well as video content, including a film about professional training at the publisher's own school of journalism.
"Where Bauer Media Academy trainees blog"
Additionally, the academy website integrates the Bauer Media Group's new trainee blog. In the future, the site will be the blogging base for the media company's prospective business managers, IT specialists, work-study students and journalism students of all graduating classes. They will be writing regularly about their on-the-job training and cooperative education experiences at Bauer locations across Germany. They will also bring readers personal, behind-the-scenes perspectives on the various professional training opportunities, with background information on the different disciplines and the way they interact in developing media products at Bauer Media's national and international offices.
The blog is a joint project of all Bauer Media Academy trainees, and is administered by a student editorial team made up equally of representatives from all training fields.
Dialogue with the employees of tomorrow
"In recent months, we have greatly expanded the professional training and development programme for internal talent at the Bauer Media Academy, sending a clear signal of even more enhanced quality for our in-house career development – aligned to the needs of the companies of the Bauer Media Group and the market", said Axel Filip, Director of the Human Resources Division.
"Our goal is to make transparent to interested pupils and students exploring careers the growth opportunities we offer young people in professional training programmes at Bauer via the media channels they use every day as well. For an innovative media company, this also includes a dialogue with the potential managers of tomorrow, which we aim to intensify with the trainee blog and other social media activities".
The Bauer Media Academy's Facebook page, which is already live at www.facebook.com/BauerMediaAcademy, will feature a hotlink to the blog.
The Bauer Media Academy logo as well as graphics from the website can be requested by sending an email to katrin.hienzsch@bauermedia.com.
Press contact:
Bauer Media Group
Katrin Hienzsch
Phone: +49 (0)40/3019-1028
Email: katrin.hienzsch@bauermedia.com