This business division drives the strategic growth of the Bauer Media Group’s digital business in Germany. This is where the critical basis is laid for the media group’s successful expansion in a growing market.

The company unites all of the Group’s German activities in digital and mobile media under one roof. Bauer Digital KG furthers the technological and content-based development of existing websites including TVMovie.de and BRAVO.de as well as launching innovative online brands. The food portal LECKER.de and the women’s portal WUNDERWEIB.de are two examples of the Bauer Media Group’s family brand strategy. They extend the powerful print media brands to the internet and make them available to large target groups. Both TVMovie.de and BRAVO.de are market leaders in their segments when it comes to the editorial quality of their content.

The Group’s activities in the area of providing content from its print brands in the form of mobile applications for smartphones and tablet PCs are likewise bundled within Bauer Digital KG. The TV Movie app for iPhone and the TV Movie HD app for iPad were realised in cooperation with external service providers. In April 2010 TV Movie became the first German magazine for the Apple reader. Bauer Digital KG furthermore develops technological solutions for this new media channel.

The overriding goal of all of the company’s activities is to provide Bauer Media Group customers with news and entertainment via digital media across a broad range of segments including TV listings, women, food, teens and special interest.

Bauer Digital KG manages the Group’s current participating interests in Germany (billigflieger.de, RTL II and Radio Hamburg).


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