 |
|
Thursday, 15. March 2012
Life&Style heads into spring 2012 with a new design and enhanced fashion expertise
Life&Style – the fast, fresh fashion magazine for trend-conscious shoppers
Starting with issue 12/2012 (release date: 15 March) Life&Style will feature revised content and a new look. The idea behind the changes is to clearly position Life&Style as the fast, fresh fashion magazine for trend-conscious shoppers in the German magazine market.
Starting immediately, Life&Style now brings readers six pages of own-produced fashion in every issue, thereby boosting its fashion expertise for the future. Plus, because it is published weekly, Life&Style can bring readers fashion updates much faster than monthly magazines. The new Life&Style opens with the week’s best red carpet outfit as well as the best style seen on the street, while a “new this week” section presents trendy items available in stores. Always keeping an eye on what styles the stars are sporting, Life&Style also reports on the latest celebrity gossip.
New is also the “style week” section on the last page, where every week editors present selected products with exclusive, attractive reader discounts.
The magazine makeover is characterised by a dynamic, colourful layout. A clean colour code and off-centre photo spreads all underscore the trendy, high-quality imagery that make Life&Style unmistakable.
“With Life&Style we want to inspire self-confident young women who enjoy fashion and beauty, take their cues from celebrities and desire the glamorous lifestyle”, says Tim Affeld, Editor-in-Chief of Life&Style. “To that end, we will keep surprising our discerning readers with exclusive specials on special fashion themes and new features like our successful series on ‘the greatest designers of all time’ and our ‘VIP City Guide’”.
“Every week, we reach more than 400,000 young, trend-conscious women with high net family incomes, who enjoy shopping and who shop frequently. Life&Style inspires and entertains this highly attractive target group of trend-conscious shoppers week after week, thus setting new standards.” As a weekly magazine we can pick up on current fashion trends faster and more ably than our competitors, thus emphasising our uniqueness once more”, says Carsten Schüerhoff, CEO of Bauer Lifestyle GmbH.
Advertising customers can receive information by contacting Annette Bergmann, Advertising Sales Director People & Lifestyle, on +49 (0)40/3019-3142 or via email at Annette.Bergmann@bauermedia.com.
To receive the cover of Life&Style as a print-ready image file, please contact berit.sbirinda@bauermedia.com.
Background information:
Additional information and editorial content on Life&Style can be found online at www.life-style.wunderweib.de. WUNDERWEIB is the women’s portal of the Bauer Media Group and combines the editorial content of 30 of the media company’s popular magazines for women online.
The corner for success: the “Bestseller Corner” denotes popular magazines from the Bauer Media Group that are among the 100 top-selling publications in Germany. As one the best-selling and most popular magazines in the market, Life&Style features the corner on its cover. (Source: dnv, 4/2012)
Media contact:
Bauer Media Group
Berit Sbirinda
Phone: +49 (0)40/3019-1027
Email: berit.sbirinda@bauermedia.com