Friday, 16. September 2011
Bauer Media Group raises the bar for augmented reality and creates a 3-D house with direct Internet link for BHW
The Bauer Media Group is purposefully expanding its product range in the area of augmented reality and underlines its innovative leadership in this segment. The Bauer Media Group is the only media company to offer additional mobile content via augmented reality in every issue of 6 different magazines.
Using the innovative ad+view© add-on, advertising customers can take the editorial applications already established in the magazines and use them for their own advertising content. The special feature is the revolutionary image recognition – completely without QR code – which enables 3-dimensional presentation and more.
An impressive example of the advertising benefits of this function using ad+view© can be seen in the new issue of TV Movie No. 20 (release date: 16th September). In addition to using intelligent print integration, our customer, BHW, shows a 3-D model of an energy-saving house, and a direct online link to additional content regarding the topic of energy savings (http://www.youtube.com/watch?v=M4hvU7oRss4 ). This cross media concept, developed in collaboration with the media agency Optimedia, links the informative advantages of print with additional digital and mobile content.
“I’m glad that we could work with BHW to connect creative print integration with our very successfully started TV Movie trailerview© application. In conjunction with the product range of Welt der Wunder, Auto Zeitung, BRAVO, WOHNIDEE, selbst ist der Mann and LECKER, the Bauer Media Group now has the largest and most innovative augmented reality offering in Germany”, states Marco Sott, Marketing Director of Bauer Media KG.
“Through the extraordinary incorporation in the form of a programme tip and the direct link to augmented reality content, BHW has generated a new form of print integration. In addition to the tailored realisation of our subject matter, finding a creative approach with a view to our customers’ needs was extremely important to us”, adds Wolfgang Kipke, Product Marketing Manager of BHW Bausparkasse.
The full-service media agency Optimedia, whose range of services includes classic media planning, media purchasing and communications consulting within the context of overall strategy development, has been advising the construction financiers since the end of 2009.
Bauer Media KG offers advertising partners the new ad+view© function for BRAVO, InTouch, Welt der Wunder, Auto Zeitung and TV Movie. In addition, this function will soon be available for the following magazines: Maxi, Life&Style, LECKER, WOHNIDEE, selbst ist der Mann.
Bauer Media Group