Monday, 28. November 2011
Switch to Digital
The Bauer Media Group has placed a high priority on investment in digitalising its media brands. The aim is to further expand its international digital business activities.
The success of the Bauer Media Group is based on penetrating the mass market with strong print brands. The company is now using this core competence to advance the digitalisation of its media brands. Here, the focus is on the quality of journalistic content and its adaptation for use on the internet and on mobile devices.
The TV Movie app is now found on more than one million iPhones and more than 200,000 iPads. The millionth iPhone app was installed in early November.
TV Movie has been reviewed more than 10,000 times at the Apple Store and, with 4.5 out of 5 stars, it is clearly a users’ favourite. Moreover, the TV Movie app has now enjoyed several weeks among the top ten most downloaded apps in the category “Entertainment” for both the iPhone and the iPad. This popularity is also reflected in the large number of active users: nearly 70 per cent of users actively use TV Movie every month from their mobile device (nearly 700,000 unique requests in the month of October).
Building upon its experience with and the success of TV Movie, the Bauer Media Group will adapt all of its main print products in the relevant international markets for use on mobile tablets.
While relevant to the readership market, this topic is also interesting for advertising customers. This is why the Bauer Media Group offers advertising customers effective added benefits through the expansion of ads with interactive content via the Ad+View app.
Growth through M&A