Thursday, 1. December 2011
kinder Riegel presents horoscopes in BRAVO and on BRAVO.de – interactive partner horoscope via ad+view
Confectionary company Ferrero and its kinder Riegel brand are now horoscope partners of BRAVO and BRAVO.de: from 30 November, kinder Riegel presents the horoscopes in BRAVO and on BRAVO.de, thus closely linking print, online and mobile channels. As a special feature, readers can use their smartphones and ad+view to go directly to an interactive partner horoscope.
In the print area, kinder Riegel has been presenting the illustrated star charts since Issue 49/11 (release date November 2011). Specially designed 3D illustrations of the kinder Riegel cartoon figures “Milky” and “Schoki” are featured for each individual zodiac sign. Appearing on both the right-hand and left-hand sides of the horoscope page are ad motifs that support direct smartphone access via ad+view to an interactive partner horoscope.
Online, kinder Riegel presents the zodiac signs in BRAVO.de’s monthly horoscope. Users can also combine their sign with that of their heart throb and see how the stars line up for their romantic zodiac combination on a week-by-week basis.
Thomas Laux, Marketing Director for kinder Riegel: “The innovative cooperation with the BRAVO family enables a smart extension of our successful kinder Riegel campaign with the two protagonists ‘Milky’ and ‘Schoki’. Thanks to the cross-media combination of print, online and mobile, we can purposefully continue to drive our brand image and reach young people in a modern way.”
Arne Sill, Advertising Sales Director Youth: “With this networked communication concept, we offer our cooperation partner Ferrero attractive and media-channel-friendly brand staging as part of intensively used editorial environments. Ad+view lets Ferrero achieve an innovative combination of print and mobile, plus enables a direct tie-in to the TV campaign with the integration of embedded animated content.”
Information for advertisers and for marketing purposes is obtainable from Arne Sill: tel. +49 (0)40/3019-3043, email email@example.com.
Visual material for publication, illustrations of the zodiac signs, as well as the logos of BRAVO and BRAVO.de can be requested from firstname.lastname@example.org.
Bauer Media Group