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Thursday, 19. January 2012
Life&Style now with new fashion section and exclusive shopping advantages for readers
Starting with Issue No. 4 (release date: 19.01.2012), Life&Style, the leading weekly fashion magazine from the Bauer Media Group, will give its readers a special shopping bonus every week.
In a new section entitled “The Best for Last”, the editors present exclusive products and brands for which readers receive exclusive discounts upon purchase.
Görtz, the European market leader in quality footwear and accessories, is the first brand to be featured. The shoe store is offering readers of Life&Style 40% off of three selected high-heel models from Sonja Kiefer’s Red Carpet Collection at participating locations and online.
The new section is just the beginning of more exclusive shopping experiences to come for readers, and an attention-grabbing way for customers to present their brands to a large and attentive buying audience.
Görtz Marketing Director Michael Jacobs: “The shoe and accessory range in our stores and in our online shop www.goertz.de is aimed at fashion-savvy and informed individuals. To us, the Life&Style readership represents a big overlap with our target audience and therefore an optimal presentation channel for our exclusive collections.”
Sonja Kiefer: “Shoes from the ‘Görtz designed by Sonja Kiefer’ collection are perfect for big events and special occasions. They can also be combined with jeans to dress up more casual outfits – which of course fits in with the trend-conscious readers of Life&Style.”
Carsten Schüerhoff, CEO of Bauer Lifestyle GmbH: “Life&Style is the Bauer Media Group’s leading fashion magazine for trend-conscious shoppers, delivering the latest fashion trends every week. We reach women who are seeking inspiration and service for their upcoming purchases. With this campaign, we once again underscore the opportunities that only we as a fast, weekly fashion magazine can provide.”
Advertising customers can obtain more information from Annette Bergmann, Advertising Sales Director of People & Lifestyle by calling + 49 (0)40/3019- 3142 or sending an email to Annette.Bergmann@bauermedia.com.
To receive the cover of Life&Style as a print-ready image file, please contact anja.hermann@bauermedia.com.
Press contact:
Bauer Media Group
Anja Hermann
Phone: 040/3019-1034
E-mail: anja.hermann@bauermedia.com