“Bauer is print and Bauer shall remain print”, said publisher Yvonne Bauer in her inaugural address at the annual press conference of the Bauer Media Group in December 2010. Bauer, who represents the fifth generation to head the family-run business, thus signalled the publisher's clear commitment to the magazine medium. Popular magazines continue to comprise the core business of the media company founded in 1875 by Johann Andreas Ludolph Bauer, today the Bauer Media Group.

Digital media are becoming increasingly important in terms of the way people use media. The Bauer Media Group has responded to this transformation in media use by investing in Germany and international markets. Today it is well positioned thanks to its diverse digital portfolio.

Participating interests in Germany and international acquisitions in radio and TV are additional operating areas of the Bauer Media Group.